Mendittorosa always continues to surprise us. Last year this Naples-based, Cruelty-Free house has launched two new creations: Orlo (Odori d’Anima Collection) and Athanor (Talismans Collection), not to mention the recent Stanze – trilogy of three room diffusers which can be also used as personal Eaux de Toilette.
Today, on 21 March 2021, Mendittorosa unveils its new fragrance: Daymon, another collaboration with perfumer Luca Maffei (after Archetipo, Athanor and Stanze).
Daymon is very ambitious and important project. In fact, this scent feels like real Outsider – it does not belong to any of brand’s collections (Odori d’Anima, Talismans) what you tell starting from unusual packaging replacing traditional wooden boxes and Talismans Extreme’ slipcases. The whole image is playful, but the real essence of Daymon lays in the values and message behind the project.

I am here
I am with you
I am around
I am your support, your guide, your refreshment
I don’t have a voice, because I am innocent
I don’t have hands, because I don’t move or take
I don’t have a human face, because I have a star inside
I am your Daymon


Mendittorosa Daymon featuring Mendittorosa Atelier inhabitant: Alessandro Magno

Daymon is a joyful, enigmatic and present spirit – all inside.
Daymon is play and therapy.
Daymon is love that we give and receive through animals by free will.
Daymon is the being without word that reach out and love better than with conventional language.
Daymon is the eloquence of silence.
Daymon is our spiritual guide.
Imagined to be embodied in fabulous animals

Daymon and its unusual Totem cap – one of many, each of them is unique


Head Notes: Angelica Roots*, Tunisian Neroli*, Indian Jasmine*
Heart Notes: Italian Iris*, Tonka Bean*
Base Notes: Habanolide**, Sandalwood of New Caledonia*, Resinoid**, Siam Benzoin*, Ambroxan**
* – Natural ingredients, ** – Synthetics
Habanolide – musky Firmenich molecule

Daymon outer packaging – round hole in the box allows you to fall in love and choose with your Totem

Daymon is the materialised creation of the commitment of Mendittorosa to do her bit for those animals around us without a human language or power to defend themselves against humans. It came to us in the process of the world-wide work of animal protection. We decided to support the NGO Cruelty Free Leaping Bunny by making it official what we have always been of course: Cruelty Free. Mendittorosa also trusts and supports the Italian NGO LAV in their work to give a shelter in Tuscany for maltreated animals of any kind – you could call it “The Arc of Compassion”.

Daymon is therefore so much more than a great creation elaborated together with the Master of Perfume Luca Maffei. It is our vision to stop human violence against animals, to lessen their suffering and to set them free from slavery and slaughter. Testing and experiments. Once and for all to make clear that animals are not less worth than humans. We are all equal and should be treated like so. Humans suffer from racism, gender abuse, war and egoism, but that is something we chose to do. The animals are suffering a lot more than we, and they have done nothing. Mendittorosa says: No. Enough is enough. Love the animals around you.

Daymon and few of Totem caps choices

The Daymon comes in a unique flacon crowned by a Daymon ceramic made by the magnificent Tuscan artist Alessandro Reggioli. Hand-made each and every one. Daymon is looking out from the rounded box. Cautiously. Look at it and choose each other. The totem form, the soft wool and silk tail made by Neapolitan 38Verde coming out at the top and indeed the box is all deliberately different from other Mendittorosa boxes, because this is a statement.
Daymon will be accompanied by a special narrative project: The voice of Daymon, which has the ambition to give a voice to those who don’t have it. During this period will host the words of Pierfilippo Agosti, father and poet, because we are convinced that dignity also resides in those who do not have words or do not know how to use it.

Mendittorosa Daymon is available from today as Eau de Parfum 100ml, 220 EUR. It can be purchased online and gradually, from all authorized Mendittorosa stockists.

Pictures and quotes – Mendittorosa. Persefume is thankful for this preview information!