The seventeenth edition of Pitti Fragranze has just concluded in Florence. As always, we have attended the show, so before telling you more about this year’s exhibition, let’s start from our signature Persefume A-Z list of new launches, both from the main show and surrounding events. Our Jakub has carefuly collected all major debuts, some gossips and secret previews in one place – this summary will surely help you in creating your must-sniff notes.

The new launches list includes (in alphabetical order, fragrance brands only):

27 87 Perfumes – Sónar (nose: Jacques Huclier)

ABATON – no new launches, focus on the Chinotto collection of fragrances and bodycare
ABSOLUMENT PARFUMEUR – no new launches
ACAMPORA PROFUMI – two collections composed by Miguel Matos: Acampora 54 (debuting Freak Chic, Keep On Dancing, Read My Mind, Relight My Fire, Robin, Young Hearts plus relaunched L’Essence Bruno) and Tadama (Citrea Prochyta, Malum, Mentuccia Romana)
ACCA KAPPA – Myscent 150
ACQUA DELLE LANGHE – Oudart
AER SCENTS – reformulation of Accord No.02 Cade, two new creations: Accord No.05 White Pepper, Accord No.06 Ylang Ylang; also previewed: new brand Fernway with 5 fragrances
AFFINESSENCE – 15ml Travel Sprays for 2 bestsellers: Santal Basmati and Cuir Curcuma
AGATHO – new brand with six creations: Adone, Fauno, Rossopomeiano, 195 a.C., Giardinodiercole, Castiamanti
ALEX SIMONE – no new launches, focus on Absolues collection
ALMAH PARFUMS 1948 – new brand with 16 creations: Green Crowne, Halong Heaven, Infinite Love, Itinerantur, Ivvavik, Kowloon Bay, Maiestus, Minnar Valley, Mr. Keops, Pirineum, Santa Cristina, Seal of Legends, Summer Barcelona, Sunset Yoko, Viaggio, Way to Wakatobi
ALYSONOLDOINI – Ambra Guaiac and Bourbon Oud plus drafts of upcoming creations: Attar Oud, Nacar Oud, Lapsang Tea, Cashmeran Spa, Bianco Anise, Nardo Sambac, Bucato Royale,Marsiolia Musk and Caro Barbiere
ANIMA VINCI – focus on the recent Sesame Chan
ANTONIO ALESSANDRIA PARFUMS – Dies Auroræ
AQUA DOS AÇORES Atlantic Ocean – new brand with 2 scents: Flores and Azul plus 2 home fragrances: Tinto and Branco
ARAXI PARFUM – new brand from Sardegna with 3 scents composed by Simone Scaglietti: Araxi Moro, Araxi Mora, Araxi Parfum
ARTE PROFUMI – no new launches
ATELIER MATERI – new brand with 5 creations: Cacao Porcelana, Cuir d’Iris, Peau d’Ambrette, Poivre Pomelo and Santal Blond
ATELIER OBLIQUE – two new candles

BARUTI – no new launches, focus on Perverso
BDK PARFUMS – Gris Charnel, Nuit de Sable
BEAUFORT – Terror & Magnificence (Revenants Collection Volume III, nose: Pia Long of Olfiction)
BENCHAABANE – no new launches, focus on classics including Soir de Marrakech
BENTLEY FRAGRANCES – no new launches
BIEHL. PARFUMKUNSTWERKE – no new launches
BJÖRK & BERRIES – no new launches
BOADICEA THE VICTORIOUS – Decade
BOHOBOCO PERFUME – no new launches
BRAVANARIZ – the recent collection (Bosc, Cala, Muga) plus new line of three scents: Illa, Fum, Pi; limited edition Norte N10 with Slowartworks
BYREDO – focus on the recent Slow Dance

CARON – no new launches
CATHERINE OMAI – new African brand with Contagious fragrance and four scented candles
CHRISTIAN TORTU – no new launches
CIRO – Columbino
CLEAN – no new launches
COMPORTA – new image: updated bottles
COMPTOIR SUD PACIFIQUE – no new launches
CORETERNO – collection of four fragrances composed by Luca Maffei: Catharsis, Hierba Nera, Punk Motel, Rose and Me; new collection of candles
CZECH & SPEAKE – no new launches, focus on the last year’s Villa Ausonia

D.S. & DURGA – no new launches, focus on the recent Notorious Oud
DANHERA ITALY – no new launches
DAVID JOURQUIN – no new launches
DIANA VREELAND – no new launches, focus on the last year’s Empress of Fashion
DIPTYQUE – Christmas candles collection
DORIN – Un Air de Paris La Tour 1889 (limited edition bottle); special private projects including oud fragrance for The Arabian Horse Organization

E. COUDRAY – no new launches
E.MARINELLA – no new launches
ELLA K PARFUMS – two new creations: Reflet Sur L’Okavango, Cri du Kalahari
EPICÒ FRAGRANZE – new home fragrances brand
ESSENTIAL PARFUMS – Divine Vanille (by Olivier Pescheux)
ESSENZIALMENTE LAURA-L. Bosetti Tonatto – new perfumed body products in Acqua Barocca Florale and Bellatrix Chypre lines

FAMILIA-FAMILIA – new brand with four creations composed by Luca Maffei: Enjoy The Weekend, Deal, Wake me Up Family In Love (two last ones also available in non-alcoholic Baby editions)
FARMACIA SS. ANNUNZIATA DAL 1561 FIRENZE ITALY – PARFUM – Tahiti Vanilla
FRAGONARD – focus on the latest scents including Pivoine and Lavende
FRANCESCA BIANCHI – Lost in Heaven; The Black Knight
P. FRAPIN & CIE PARFUMS – IF by R.K.

GOTI – no new launches
GOUTAL – presentation of Christmas candle and Christmas Gift Sets

HERMETICA – full brand presentation
HERVE GAMBS – Tonka Majestic

I FIORI DEL MALE – focus on the recent Spleen et idéal Collection (Gourmand I, Gourmand II, Gourdmand III)
IL PROFVMO – no new launches
IMAGINARY AUTHORS – preview of Telegrama
INEKE – Jaipur Chai

J.F. SCHWARZLOSE BERLIN – focus on the recent 20|20; Gentle Liquid Soap
JARDIN DE FRANCE – showcasing only the Source d’Origine collection
JEAN-CHARLES BROSSEAU – Heliotrope

KAJAL PERFUMES – no new launches

L’ARC PARFUMS – Chrysalide
L’ARTISAN PARFUMEUR – full brand presentation including recent novelties e.g. Le Chant de Camargue
L.T. PIVER – no new launches
LA SULTANE DE SABA – no new launches
LABORATORY PERFUMES LABORATORY PERFUMES
LALIQUE PARFUMS – no new launches, focus on the latest Soleil
LES NEREIDES – no new launches
LES PARFUMS DE ROSINE – no new launches
LINARI FINE FRAGRANCES – Drago Nero
LIQUIDES IMAGINAIRES – showcasing Oriental collection; La Trilogie des Humeurs (Lacrima, Melancolia, Phantasma) – previously limited trilogy composed by Flair Paris will soon be widely available in 100ml spray bottles
LUCIEN FERRERO Maître Parfumeur – focus on three scents: Pour Lui, Pour Elle and Seringa Blanc launched in Spring 2019

MANSFIELD – signature Mansfield collection including recent additions: Femelle, Fusion a Distance and Oudamar
MARIELLA MARTINATO PARFUMS by AQUAFLOR – no new launches
MENDITTOROSA – focus on the recent Talento, the latest Extrait in the Talismans Collection
MÉSONSOL – new brand by Tamas Tagscherer (formerly at Schwarzlose) with three scents composed with Mane perfumers: S, O and L
MILLER HARRIS – Sublime Blossom, Secret Gardenia plus focus on the recent brand’s novelties
MONOLAB – full brand presentation
MORPH PARFUM – presentation of last year’s Les Exclusifs colleciton of four Extraits: Animal, A.21, Rose J, N.8
MOTH AND RABBIT – no new launches

OLIVIER DURBANO – SpeM PetraM

PARCO1923 – no new launches
PARFUMS DUSITA – preview of Le Pavillon d’Or (EdPs collection, the official launch during TFWA in Cannes)
PARFUMS PAULINE R – relaunch, formerly known as Coolife
PARLE MOI DE PARFUM – no new launches
PECCATO ORIGINALE – Estratto di Follia interior spray
PEKJI – presentation of the current collection plus secret preview of IC (limited edition of 99 bottles)
PENHALIGON’S – two latest Portraits additions plus Christmas gift sets
PININFARINA – no new launches
PLACE DES LICES – no new launches
PREMIERE NOTE – no new launches
PROSODY LONDON – Lantern Reed

RAJANI – two new creations: Morocco and O-Fu-Jing
REBATCHI – Jasmin Satin (nose: Karine Dubreuil)
REGALIEN – no new launches
RHIZOME – two new candles
RPL PARFUMS – focus on the recent Il Jardin Byzantine (nose: Domitille Bertier)

SANA JARDIN – Jasmin Chant
SCENT BAR – no new launches
SERGIO SCAGLIETTI – no new launches
STATE OF MIND – focus on the recent French Gallantry; Travel Spray editions
STEP ABOARD – full brand presentation; second collection is being prepared
STORIES BY ELIZA GRACE – Stories No.01, Stories No.02

TEATRO FRAGRANZE UNICHE – new Christmas Collection (XMAS, LOVE, HOME)
TEO CABANEL – focus on the recent Cafe Cabanel by Cecile Zarokian
THE DIFFERENT COMPANY – no new launches
THE GATE FRAGRANCES PARIS – no new launches
TIMOTHY HAN / EDITION – Heart of Darkness

VERDÚU – new labels
VIA DEI MILLE – no new launches, focus on current portfolfio of 2017 fragrances (Gelsomino, Mandorlo, Zagara)

WASHINGTON TREMLETT – no new launches
WELTON LONDON – no new launches
WIDIAN AJ ARABIA – no new launches

XPEC – no new launches

YOHJI YAMAMOTO PARFUMS – presentation of the current portfolio (two collections – Yohji Yamamoto and boutique Yohji line)

ZARKOPERFUME – no new launches, the latest Cloud Collection No.3 has not yet been presented
ZERO MOLECOLE no new launches.

Selected fragrances presented during surrounding events:

1907 – three Beneath the Surface Collection additions: Nom, Bellanelle, Dame d’Or
BOGUE PROFUMO – Douleur!
ETAT LIBRE D’ORANGE – She Was An Anomaly; wide release of 500 Years and Spice Must Flow
JUL ET MAD – Stairway to Heaven (nose: Cecile Zarokian)
NICOLAI PARFUMEUR CREATEUR – Baikal Leather Intense
ROJA DOVE – Parfum Cologne collection
VISITEUR – the final brand presentation
XERJOFF – Accento Overdose, general release of Alexandria III, Luxor


Photo by Persefume

More about Pitti Fragranze 2019 including the best of creations in the Part Two coming very soon!