It is Friday, November 13 of… 2020. What a date to unveil SuperFluo? – the new project of Italian artist Filippo Sorcinelli who after exploring worlds of fashion, arts, music and fragrances moves to the skincare with five efficient products, partly with the scented twist. As always, our Persefume brings you all the details about this launch.


Filippo Sorcinelli

Five new encounters to discover a new world. It is through a different light that the body changes and lights up again. It is through this projecting into a new dimension that a new world is explored. The artifact of fluorescence investigates through its “excitations” of light and enhances its gifts. Here is the genesis of this new collection, which opens with a further tribute to the famous LAVS fragrance declined in shower gel and body cream. Overcoming limits will appear clearer if we look back and compare the past with the present, the body and its improvement, loving the time that inexorably alters and modifies, observing the changing of our relationship with nature and with history, overcoming everyone the borders that seems insurmountable where it is forbidden to ban. In absorption, the energy is completely transformed into different energy forms, different wavelengths.

“Nothing is more necessary than superfluous” declared Oscar Wilde‘s ironic and somewhat cynical pen. It is divided into beautiness and ugliness. We need Beautiness in our life and sometimes it makes up for a lot, especially in the joyful sphere. Exceeding the limits of necessity does not only mean overflowing but composing a parabolic frame made of small doses of the intellect to enrich, improve and give oneself to the other. Superfluous does not mean altering but re-molding oneself also with the contribution of superstructures necessary in the time that unfolds.

SuperFluo? Five necessary objects, five superstructures connected to each other, five strong lights that use ingredients with very low environmental impact, not tested on animals, and that do not contain parabenic and edta preservatives.

LAVS SHOWER GEL, excellent for all types of skin, gentle on the skin, hydrating it thanks to the particular action of Panthenol.

Main functional substances present:

Betaine 100% natural Betaine is found mainly in beet tubers. Useful as a moisturizer for skin and hair and conditioner for hair, with important restorative and de-electrifying properties on the hair.

Panthenol Often called “the vitamin of beauty”, d-panthenol also known as despanthenol or provitamin B5, is the most stable form of pantothenic acid or vitamin B5. Promotes better skin moisture, penetrates into the deeper layers of the skin, hydrating it thoroughly. Panthenol has regenerating and soothing properties. Effective both mto fortify and make hair shiny, and as a soothing and moisturizer for the skin. In fact, d-panthenol has a particular action: the nability of pantothenic acid to fix water helps the skin to hydrate.

Aloe vera Bio The main components of Aloe extract are mucilages consisting of galactomannans and mucopolysaccharides, these substances are attributed with the properties of Aloe for topical use. In fact, the mucilaginous polysaccharides are able to bind and retain large quantities of water, forming a protective and moisturizing layer on the epidermal surface. For this reason, Aloe has a protective function against abrasions, small cuts and burns, insect bites and skin irritations. As you can therefore understand Aloe is having an ever greater success in the cosmetic field for its numerous beneficial actions due to the absolute lack of contraindications.

LAVS BODY CREAM YOGURT, natural emulsion based on vegetable oils including Extra Virgin Olive Oil, Argan Oil and Organic Shea Butter. The vegetable oils present have a strong emollient effect. After treatment with this cream, the skin regains firmness and elasticity gaining compactness. Suitable for dry skin and for the winter.

Main functional substances present:

Organic EXTRA VIRGIN Olive Oil Rich in unsaturated and polyunsaturated fatty acids (Oleic, Linoleic Acid), which have a high emollient power and numerous eudermic and restorative functions on the skin. Very interesting is the unsaponifiable fraction present in olive oil such as phytosterols, squalene, terpene alcohols. Specific functions have been recognized for unsaponifiables such as firming, anti-wrinkle, anti-stretch marks and emollient.

Vegetable glycerin It exploits the action of this substance capable of binding water to hydrate the skin for a long time.

Organic Shea Butter Al Shea butter is a substance obtained from the seeds of Vitellaria paradoxa, a plant of the Sapotaceae family widespread in Africa. Its seeds are also called shea nuts for simplicity. The shea plant is a real tree that can reach a height between 10 and 15 meters and the diameter of whose trunk easily touches one meter. A buttery substance is obtained from the shea nuts which, due to its characteristics, is used as a condiment in the African food tradition or in cosmetics. Raw shea butter is yellowish in color and has a sweetish odor. For cosmetic use, shea butter can be found on the market, deprived of all impurities and deodorized. Shea butter is attributed with emollient, nourishing and moisturizing properties, which make it an excellent natural cosmetic for skin care. It is believed that it can help protect the skin from solar radiation and that it can be used as a cosmetic for the prevention of wrinkles and to keep the skin young. It is thanks to the use of shea butter that African women keep their skin beautiful, soft and young even in old age, so much so that shea nuts are considered as the fruit of the tree of health and youth.

Allantoin Substance with documented softening and moisturizing properties on the skin.

Organic Argan Oil It is used in the cosmetic field thanks to its antioxidant, emollient, moisturizing and highly elasticized properties. It is one of the most important oils for skin rejuvenation thanks to its content of Vitamins E and various essential fatty acids. This precious oil, extracted from the fruits of the Argania Spinosa plant that grows exclusively in southern Morocco, has been used for millennia by Berber women as a beauty elixir. Now even official science has had to recognize the incredible properties of Argan oil and this is also one of the reasons why its diffusion is increasingly massive.

Wheat Proteins They are able to form a film on the epidermal surface that binds and retains water, keeping the skin hydrated for a long time.

Aloe vera Bio The main components of Aloe extract are mucilages consisting of galactomannans and mucopolysaccharides, these substances are attributed with the properties of Aloe for topical use. In fact, the mucilaginous polysaccharides are able to bind and retain large quantities of water, forming a protective and moisturizing layer on the epidermal surface. For this reason, Aloe has a protective function against abrasions, small cuts and burns, insect bites and skin irritations. As you can therefore understand Aloe is having an ever greater success in the cosmetic field for its numerous beneficial actions due to the absolute lack of contraindications.

TACET, deo fresh spray with Potassium Alum which, thanks to its deodorant and antibacterial properties, fights sweat by releasing a feeling of freshness on the skin and good preparation to welcome fragrances.

Potassium Alum is a mixed salt of aluminum and potassium with an antiperspirant action. At room temperature it is solid, colorless and odorless. It is an excellent antiperspirant and an effective antibacterial, because its saline component and its osmotic power create an inhospitable environment for bacteria that settle in the humid areas of the body, preventing the formation of bad odors due to the proliferation of microorganisms, without blocking sweating. physiological (as chemical deodorants do) because it forms a sort of protective film on the sweat glands, which dissolves spontaneously after a few hours. Potassium Alum also acts as a natural antibacterial, creating an inhospitable environment for bacteria that can settle in the humid areas of our body. Potassium Alum has disinfectant and healing power it lasts a long time, it is odorless, it does not contain synthetic fragrances and not even alcohol or gas; it is also suitable for those suffering from allergy to synthetic fragrances and does not leave streaks on clothes.

RUBER PULVIS, face scrub, in a soft, purifying and exfoliating emulsion. Formulated with ruby, Aloe Vera and Pilosella extract, the face scrub removes dead cells and impurities for a softer and smoother skin. The oxygenated and purified skin will breathe again, looking younger and more vital. With a refined and relaxing fragrance with precious ruby crystals that are combined with the mixture of precious vegetable oils and ruby powder to gently stimulate the renewal of the epidermis with a revitalizing and remineralizing effect.

Pilosella or pelosella (botanical name Hieracium pilosella) is a bristly and perennial herbaceous plant, belonging to the Composite family (Asteraceae). The face massage performed with this precious potion moisturizes, regenerates and purifies the skin, promoting drainage and elimination of toxins. The skin is smooth, toned and deeply regenerated, perfectly prepared to better absorb the active ingredients of the products applied subsequently. A fundamental treatment in facial care to increase the brightness and softness of the skin, making it more toned, smooth, deeply regenerated and preparing it for the absorption of the remodeling and nourishing active ingredients of …:

IMAGO MEDUSAE, Venom of Jellyfish face cream, allows you to have a multi-action anti-aging treatment thanks to the presence within the formulation of proteins and active ingredients that simulate the activity of “jellyfish’s poison”, reducing wrinkles and expression lines. The simultaneous action of Shea Butter, organic Aloe Vera Gel and fine dermophilic oils that act on the first lines of expression make the product an excellent ally for mature skin marked by time. It also contains active ingredients such as luminescin with the extraordinary ability to make the skin brighter.

Filippo Sorcinelli’s SuperFluo? Collection debuts today, with prices from 19 EUR (Tacet deodorant) to 62 EUR (Imago Medusae cream).

Pictures and quotes via Filippo Sorcinelli and Marco Artese, thank you.