Madalina Stoïca-Blanchard and Julien Blanchard, couple and creative duo behind the Jul et Mad Paris brand are one the most charming people of the artistic perfumery. Their precious moments, from the very first encounter in Paris to the truly mature love are told by amazing fragrances belonging to The Classic Collection and oriental Les Whites line.
At the recent Pitti Fragranze 14 creators unveiled the latest Extrait de Parfum from the classic series: Secrets du Paradis Rouge composed by talented star perfumer Luca Maffei of Atelier Fragranze Milano (who already composed awarded and bestselling Jul et Mad Nea and Garuda). Our Persefume brings you full news about this exciting novelty, along with the signature “He says, she says” dual review.

Jul et Mad Secrets du Paradis Rouge – Love Basics Presentation

Secrets du Paradis Rouge is the fragrant tribute to the “Red City” – Marrakesh, place of Julien and Madalina’s unforgettable honeymoon and still one of their favourite destinations.


A magnificent former Imperial city at the foothills of the snow-capped Atlas Mountains… What a better destination to celebrate an unforgettable honeymoon? Under the bright sunlight, surrounded by the exciting murmur and the animation of its lively inhabitants, we follow a multitude of tortuous, fascinating and mysterious streets that take us straight into the heart of the “Red City”. And then, all of a sudden, all becomes silent… A silence from another world, announcing the arrival on a sacred land, away from all the agitation and animation we’ve known so far. Right in front of us, a magnificent door opens up: splendid, impressing, imposing, but yet so inviting. We step inside this temple of beauty to discover a splendid “Ryhad” and its enchanting interior garden, hidden and protected by the majestic red walls of the ancient Medina. Is this real? Could this be heaven? Mesmerized, fascinated, we walk into the heart of this veritable sanctuary, captivating and entrancing us with its hypnotizing orange blossom scent embalming the air and the spirit. There is no escape, we are now the prisoners of this majestic oasis, captive of its enchanting atmosphere and soon to become our very secret source of serenity and happiness. Discovered years back, our “red paradise” has kept intact its magical, never failing to amaze and to fascinate year after year.

Secrets du Paradis Rouge belongs to floral/ambery/musk category and is heavily built around the Orange Blossom accord.

Jul et Mad Secrets du Paradis Rouge – High Luxury Coffret Presentation

A carnal, enticing perfume, seducing by its elegance and rarity. Its exalting and enveloping “sillage” is a pure invitation to discover a magnificent, enchanted garden, veritable source of serenity and absolute happiness. A timeless ode to the Orange Blossom, opening on a note of Neroli Absolut and sublimed by the freshness of the orange peel and the Davana essence. Scents of almond, honey and rose accompany us through the mysterious streets in the heart of the Medina.The gates of a Secret Paradise open suddenly, unveiling a majestic Orange Blossom that blends perfectly with sensual notes of vanilla and Tonka beans; the whole, sustained by a perfectly balanced accord of benzoin, amber and musk.

Head: Orange, Mandarin, Davana, Neroli Marocco, Cloves
Heart: Orange Blossom Absolut, Damascus Rose, Beeswax, Almond
Base: Patchouli, Timbersilk, Tonka Beans, Vanila, Benzoin, Amber, Musk

What is our opinion about the scent?

He – Jakub: In my case Secret de Paradis Rouge was really like true love – it needed patience to bloom and show its real, uncompromising beauty. After initial, really quick sniff I have found it little bit too sugary and cloying – but finally after few full wearings I have been able to discover the richness of its hidden nuances: magic of neroli, subtle rose, oriental touch of almond and deliciously gourmand accords. It has strong, quite linear presence, but do not worry about feminine character of notes – perfumes have no gender and this scent proves it as perfect unisex. Another success story by Luca Maffei – now let’s bring us another Les Whites creation!

She – Aleksandra: It goes off with a beautiful and ripe notes of fruits heavy with juice. It’s green, sweet and wet at the same time, which makes it quite heavy. Pair it with persistent citrus notes, and you have a picture of this somewhat great perfume. Then add the scent of a traditional hairdresser’s room when they make perm: wet, hairy, hot and sensual. And somehow floating in two different dimensions! Yes, there you have it. Almost. There’s something otherworldly in this perfume. I think it’s the strangest of all Jul et Mad creations. I was afraid I wouldn’t like it but as I wear it, I find it more and more fascinating.

Secrets of Paradis Rouge is available now from Jul et Mad E-Boutique and authorized stockists.
Extrait de Parfum 50ml in the basic presentation: 145 EUR, High Luxury coffret with 7ml nomad spray: 320 EUR, 5ml of Love Dose splash: 22,5 EUR (e-shop exclusive).

Sample and quotes via Jul et Mad Paris.