Persefume exclusively presents another new interesting French niche brand: Les Eaux Primordiales founded by Arnaud Poulain.
All scents in the range come in pure perfume concentration and are composed in collaboration with talented (and super busy nowadays) Amelie Bourgeois , co-founder of fragrance studio Flair Paris.

ep4

Monsieur Arnaud Poulain , despite his young age (28 yrs) is not the beginner in the niche perfumery sector. He worked for Cinquième Sens and spent several years at Différentes LAtitudes – French producer/distributor.

Les Eaux Primordiales (The Primordial Waters) pays tribute to the traditional Great Perfumery. Its mission is to offer timesless, innovative fragrances that redefine contemporary classics with the use and reinvention of sometimes forgotten olfactory families. Fragrances are highly concentrated (20-25%), macerated for at least 45 days and the highest quality ingredients have been used.

ep3

Mr Poulain told us that the range has been inspired by his personal interests – from contemporary art, music, fashion, literature to popular culture. Those elements are truly visible in the brand image. The name comes from Jules Verne’s “20,000 Leagues Under the Sea” – journey to the primordial waters where the life begins, EP monogram evokes truly ancient times, the bottle was influenced by work Bernd and Hilla Becher – couple of German photographers while typography – by iconic minimalistic Howard Kettler’s font.
Packaging is made from two massive blocks with special embossing technique used in the sixteenth centrury by book binders.

ep2

I did not want to launch a brand just for a launch itself. These are perfumes inspired by my personal emotions and I am very demanding of the quality. I do pay attention to every detail – from scents to labels and bottles. Being “alternative” is nowadays not enough to proclaim the difference. I decided to use exceptional ingredients, higher concentration and longer maturation time to achieve optimial result as in the times of Great French Perfumery. It was complex vision and I am proud of it.

Six scents available in the range are:

ep9

Moment Perpétuel
Aromatic/Fruity/Musky
Notes: Italian Bergamot, Lavender, White Thyme, Blackcurrant, Blackberry, Hedione, Fir Balsam, Iris, White Musk.

ep6

Champ d’Influence
Fougere/Aromatic/Woody
Notes: Lavender, Geranium, Vetiver, Evernyl, Coumarine, Aldehyde C12 MNA, Italian Lemon, Oud, Patchouli, White Musk, Amber Woods.

ep10

Mémoire du Futur
Chypre/Floral/Spicy
Notes: Italian Bergamot, Aldehyde C12 MNA, Tarragon, Rose, Jasmine, Carnation, Tonka Bean, Violet, Patchouli, Evernyl, Hyraceum, Iris.

ep5

Iris Palladium
Powdery/Woody/Musky
Notes: Italian Bergamot, Carrot Seeds, Sage, Solar Jasmine, Cedar, Patchouli, Labdanum, Sandalwood, Iris, Tonka Bean, White Musk.

ep7

Abstraction Raisonnée
Woody/Fruity/Green/Leathery
Notes: Grapefruit, Italian Bergamot, Hedione, Paradisamide (tropical molecule), Rhubarb, Haitian Vetiver, Violet, Tobacco, Nutmeg, Benzoin, Amber Woods.

ep8

Particules Imprévisibles
Woody/Spicy/Leathery
Notes: Pink pepper, Lavender, Rosmary, Ginger, Cumin, Elemi Resin, Violet, Cypriol, Labdanum, Gaiac Wood, Vanille, Amber Accord.

Les Eaux Primordiales’ website will be available soon – in the meantime follow brand’s Facebook.
Fragrances are already available from Liquides le Bar à Parfums Paris, L’Eclaireur Paris and Parfumerie Aristide. More locations soon.
Parfum Extrait 100ml spray – RPP: 170 EUR.

Thank you to Mr Poulain for the short interview and press materials published first only on our website. Reviews of the whole line coming shortly on Persefume!