There is no secret that Persefume adores charming couple – Julien and Madalina who successfully run their fragrance house JUL ET MAD Paris with scents full of passion, emotions and love.
In 2015, the exclusive Jul et Mad Les WHITE collection was born with three luxurious Extraits de Parfum (Néa and Garuda by Luca Maffei and Nin-Shar by Sidonie Lancessur). At the upcoming Esxence – The Scent of Excellence, the brand will launch three more scents completing Les WHITE line dedicated to founders’ sensibility to art. Every fragrance has been inspired by favorite chef-d’œuvre representative of different artistic expressions: painting, sculpture and tapestry.

JM
Julien and Madalina – founders of JUL ET MAD

The winner of The Art and Olaction Award for Jul et Mad Néa – perfumer Luca Maffei of Atelier Fragranze Milano is back as nose of new Bella Donna. Fugit Amor and Mon Seul Desir have been composed by independent Stéphanie Bakouche from Grasse who studied her skills for seven years with Bertrand Duchaufour.

The new Les WHITE Extraits de Parfum trilogy consists of:

BELLA DONNA
Extrait de Parfum composed by Luca Maffei – Atelier Fragranze Milano

THE PORTRAIT OF MYSTERY, SEDUCTIVE AND ADDICTIVE

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The absolute femininity is reflected in this seductive composition inspired by one of the world’s most intriguing feminine portraits, “La Belle Ferronnière”, by Leonardo Da Vinci. An explosion of senses, so opposed – but blended to perfection, portraying the contrast between an apparent rigid, almost severe, cold attitude and the passion, the fervor, the warmth and extreme tenderness hidden behind a look charged with contained emotions.

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Head: Bergamot, Ginger Fresh, Mulberry Accord
Heart: Magnolia Flower, Jasmine Abs., Centifolia Rose Abs., Orris Butter, Ylang Ylang
Bottom: Sandalwood, Saffron, Benzoin, Opoponax, Labdanum, Musk

FUGIT AMOR
Extrait de Parfum composed by Stéphanie Bakouche, Grasse

VERITABLE WORK OF ART, A SENSATION OF PURE PLEASURE CHARGED WITH EMOTION

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Inspired by one of Rodin’s chefs d’œuvres, this unique and intriguing fragrance balances at perfection the contrast between the cold, rigid, thick, powerful aspect of the marble and its fragility, warmth and finesse exposed under the artist’s caress. A revelation of a perfect work of art, charged with emotions that burst and nourish the flame of a forbidden love.

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Head: Pink Pepper, Elemi, Ginger, Cardamom, Cinnamon
Heart: Carnation
Bottom: Vetiver, Cedarwood, Amber, Musk

MON SEUL DÉSIR
Extrait de Parfum composed by Stéphanie Bakouche, Grasse

A MAGICAL TALE, A DREAM OF INFINITE LUXURY AND DESIRE

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This enveloping, caressing elixir is inspired by one of the greatest works of art of the Middle Age in Europe, La Dame à la Licorne (The Lady and the Unicorn), the sixth of the famous, yet anonymous, tapestries series. The elegance, pushed to the extreme, exposes a fatal attractiveness and absolute fascination… A concert of enveloping accords vibrating with unmatched sensations, to awake an unknown, indescribable feeling, burning with desire.

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Head: Nutmeg, Mandarin, Pink Pepper
Heart: Osmanthus, Coriander, Oudh
Bottom: Benzoin, Musk, Guaiac Wood, Amber, Leather Notes

All scents will be available from April 2017 as Extraits de Parfum in two presentations: High-Luxury Collection (Gold and White Lacquer Case, Collectible Gold-Bath Perfume 50 ml Flacon and Crystal Embedded Golden Nomad 7ml Spray Size) for 485 € and Love Basics (Gold Facetted Transparent & Sanded Perfume 50ml Flacon in White & Gold Box) for 165 €.

Pictures and quotes – Jul et Mad Paris, thank you!