Celebration of scent: 2016 Art and Olfaction Awards

By |May 9th, 2016|

Winners of 2016 Art and Olfaction Awards have been announced on the 7th of May 2016 at the Hammer Museum in Los Angeles.

Art and Olfaction Awards – statuette

It is the third edition of this annual event created by Saskia Wilson-Brown of The Institute of Art and Olfaction founded by. It is definitely […]

Élévation: Spiritual manifesto by Liquides Imagnaires

By |April 18th, 2016|

In the neglected Hôtel de Rohan in the Marais district of Paris, Philippe Di Méo , the founder of French niche perfume house Liquides Imaginaires and Julien Benhamou, renowned photographer of the Paris Opera created Élévation – the movie and photography project giving Liquides Imaginaires’ fragrances truly spiritual embodiment. Persefume brings you exclusive details on […]

O’Driù Gothic Angel – Undercover Perfume by Angelo Orazio Pregoni

By |March 2nd, 2016|

Another suprise from the Milanese house of O’Driù by charismatic nose Angelo Orazio Pregoni! After exclusive preview of Italian Angel, Persefume is now presenting movie and details on the second part of “Angel(o)” story: Gothic Angel .

The talent of a Nose:
Gift and curse.
Extraordinariness in ordinary.
Beauty from disgusting.

The new perfume continues to provoke, this […]

Smell it, drink it – Pantheon Roma at Ritz Carlton Fragrances bar

By |February 27th, 2016|

Worlds of fragrances and spirits are related – talk about aromas, textures, colours… There is one special place which combines both universes, the space where you can just hold your breath and just let your imagination fly.
It is luxurious, Ritz Carlton’s Fragrances in Berlin- the first bar in the world for all the senses: cocktails, […]

Star of the show: Interview with René Dekker – Thierry Mugler Parfums collector

By |December 26th, 2015|

Today we are initating new Persefume column: scent-related interviews. You will meet various perfumers, brand creators, shop owners, photographers – people with real passion for perfumes. We are starting the series with conversation with Mr René Dekker known as the owner of the biggest private Thierry Mugler Parfums collection.

René Dekker lives in Germany, […]

The Scent of Mystery: Cinematic olfactive experience

By |November 30th, 2015|

Last month unique event took place in London and then Copenhagen. Scent of Mystery – project curated by The Institute for Art and Olfaction is the result of collaboration between Institute’s founder Saskia Wilson-Brown, Neal Harris of Scent Events, perfumer Antonio Gardoni of of Bogue Profumo, John Foley, Brian Jamieson, Dave Strohmaier and Australian producer, […]

The strength of willpower, the scent of success: Lubin introduces Upper Ten

By |November 12th, 2015|

Lubin Paris – French perfume house established in 1798 which succsessfuly returned to its former glory thanks to the CEO Gilles Thevenin announced the launch of the newest creation: Upper Ten. The scent is inspired by the tale of Upper Ten Thousand That Matter – group of ambitious pioneers who formed the American aristocracy and […]

Fragrant guerilla – SOTD: Illegal half a year later

By |November 2nd, 2015|

Do your remember one of the first Persefume’s posts- our announcement of the new SOTD: Illegal Facebook group?
More than half a year passed since its start and this creative, small and friendly community is still going strong!
What the SOTD: Illegal is about? The idea is plain simple: just stick unnamed vial of fragrance […]

Walking back in time: The Neandertal Perfume project

By |October 13th, 2015|

London-based Japanese artist and sculptor Kentaro Yamada unveiled his newest, fascinating project: Neandertal Perfume (the official launch is going to take place at Ace Hotel London on the 14 Oct 2015).
Mr Yamada has created two unisex fragrances in collaboration with perfumer Euan McCall and only on Persefume, both Mr Yamada and Mr McCall reveal […]

O’DRIÙ Italian Angel: Fighting perfume by Angelo Orazio Pregoni

By |September 23rd, 2015|

Should we try to look for other forms of artistic expression in the perfumery world? Perfumer Angelo Orazio Pregoni of Italian niche perfume and art house O’DRIÙ and his signature NoUseART movement brings us now quite strong message related to the introduction of his latest fragrance: Italian Angel.

Pregoni recently announced his departure from traditonal […]