Today Persefume presents new Italian brand: Imperio Lusso Italy which debuted earlier this year with its feminine Eau de Parfum: 24K.

Imperio Lusso Italy project was initiated in 2012 by Calandra family, since mid 1900’s devoted to the fabrication of sport vehicles and later on to interior design. The current brand’s mission is to offer high quality, handcrafted and timeless fragrances.

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Imperio Lusso represents the best of Italian glamour and opulence in a fragrance. We have engineered an unparalleled essence with a thoroughly modern sensitivity. Our products are inspired by our dedicated passion for design, quality and excellence for which Italy and Italian fashion represents. We are totally committed in delivering a high quality product, which, summed up in three words, exquisite, elegant and sophisticated, without leaving behind the high quality standard with which we elaborate our products. Pierre Calandra

24 K by Imperio Lusso Italy supposes to evoke Italian glamour from 1900 until modern times. Simple, solid bottle contains liquid with real 24k golden flakes which create nice, elegant sparkle.

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Top Notes: Peach, Lime, Tangerine
Heart Notes : Rose, Pink Peppercorn
Base Notes: Sandalwood, Amber, Vanilla Pod, Botanical Musk, Cedarwood

Thanks to Imperio Lusso Italy I had chance to test the new 24K and it is very classic, yet charming composition indeed reminding me of Mediterranean summer and elegant garden parties. It is not too complex perfume, yet its sublime notes of rose, citrus and juicy peaches do work perfectly. The base is warmer, with vanilla, musk and pink pepper giving a hint of spiciness. Bright, optimistic, quite airy and playful, it could suit ladies who like e.g. Tresor by Lancome.
Feminine composition, although can see some men pull it off, mainly thanks to powdery and musky elements.
I know that brand is working on its first masculine scent – curious which direction it is going to take.

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Pictures and quotes by Imperio Lusso Italy. 24K is available in selected perfumeries, mainly in Italy and Spain and through official E-Shop where it is currently available in promotional price of 70 EUR for EdP 100ml.